SmithRx

SmithRx is a pharmaceutical benefit platform that is trying to change the way the way consumers receive care. They came to Design In Mind with a logo and some rough imagery. Our goal was to take what was already there and create a structured system. 

Booth graphics

The first exploration of this new brand was to establish a booth for a trade show, from this other materials were made and constructed. We altered the green color they brought to us and simplified their imagery to a specific style that allowed for them to have a consistent voice.

Product Demo Deck

This deck was paired with the booth to explain what the company did. This was another way we were able to expand the illustrations along with show more examples of how imagery should be treated.