Liberty Induction Range
Thermador has led the way in induction technology for years, yet the category carried a persistent hurdle: a deep-rooted attachment to cooking with flame. The task was to transform that hesitation into an emotional connection with the product, while reinforcing Thermador’s standing as the innovator in the space.
The campaign opened with a true teaser phase, unfolding across every touchpoint, from the website to digital media to CRM. That momentum carried seamlessly into the launch of this groundbreaking range, with consistent language and a voice that brought the product to life through personification across every platform.
ART DIRECTION | PRODUCTION | MEDIA | ANIMATION
