EP!PHANY Vodka

EP!PHANY Vodka was branded to be clever and creative. It messes with typographical elements to evoke a sense of enjoyment. The vodka brand mixes minimalist design and both strong colors and patterns to distinguish unique flavors. Through the use of large pictures and straight forward text, the web formats connect well with the target audience, young adults.

My name is Eric Lange. I am a designer from Northern California with a passion for the world of design. Design for me is an outlet to express visual dilemmas that stand for more than just a surface. Design is interactive. I aim to push boundaries and stand for causes that I believe in. They are key factors in who I am as a person and what I create as a designer. Design is evolving. I value originality and work that serves a purpose. I have been influenced through the great designers before me like Warhol and Rand who have helped me to establish my aesthetic sensibilities. I DESIGN because I love what I do.