Personal Brand

By mixing together simplistic design along with the descriptive personal statement, my brand identity encompasses who I am as a designer. The color is used tastefully to highlight the main purpose of who I am and what I choose to do, 'I DESIGN'. By clearly separating my name and the statement, my name is meant to be the take-away.

My name is Eric Lange. I am a designer from Northern California with a passion for the world of design. Design for me is an outlet to express visual dilemmas that stand for more than just a surface. Design is interactive. I aim to push boundaries and stand for causes that I believe in. They are key factors in who I am as a person and what I create as a designer. Design is evolving. I value originality and work that serves a purpose. I have been influenced through the great designers before me like Warhol and Rand who have helped me to establish my aesthetic sensibilities. I DESIGN because I love what I do.